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商品編號: ES1051 出版日期: 2010/07/28 作者姓名: Martin Kupp;Jorg Reckhenrich;Jamie Anderson 商品類別: General management 商品規格: 17p 再版日期: 2011/07/27 地域: United Kingdom 產業: Artists 個案年度: 2008 - 2008
商品敘述:
On September 15 and 16, 2008, the British artist Damien Hirst broke all rules of the art market. He bypassed conventional distribution channels - dealers and gallery owners - by directly partnering with Sotheby's auction house - and with their help successfully sold more than 200 pieces of his works. Sotheby's auctioned art works which were less than two years old, which was another break from tradition. Hirst earned more than £110 million from the auction - in the midst of a global economic crisis and on the same day that the Lehman Brothers Investment house collapsed.
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Breakthrough innovation;Competitive advantage;Disruptive innovation;Entrepreneurship;General management;Marketing;Resource-based strategy;Resources;Strategic innovations;Strategy
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